Atkinson, Andelson, Loya, Ruud & Romo P.C. respects your privacy and is committed to protecting it.  

We collect data about users of our websites, blogs, applications; about individuals who attend events organized or hosted by us; about our clients or prospective clients (where these are natural persons) or their employees, agents and representatives; and about others who express an interest in us or with whom we carry on business (and these individuals about whom we collect data are referred to as "you" and "your" in this Privacy Policy).  This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit AALRR’s website, otherwise contact AALRR by telephone, text, email or other electronic message, or offline during our symposium and marketing events.  

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our website or submit information to us.  By accessing or using this website and/or submitting information to us, you agree with this Privacy Policy.  This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

How We Collect Your Information

AALRR obtains personal information from the following sources:

Types of Information We Collect

In particular, AALRR collects and has collected from consumers within the last twelve (12) months the following categories of personal information:

For our legal services we may collect:

How We Use Your Personal Information and Why We Collect It

AALRR uses the personal information collected from you, or from devices or households associated with you, to:

AALRR will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you with notice.

Sharing Your Personal Information

AALRR does not disclose, share, or sell your personal information to any third parties, and has not disclosed, shared, or sold your personal information in the past 12 months, for any monetary consideration. 

AALRR only discloses your information to service providers we utilize for marketing and web hosting, marketing and analytic firms, and certain tracking technologies in order to provide you with targeted communications that are tailored to your preferences.  AALRR also shares your information with third parties in connection with our representation of you, including service providers, such as other lawyers, consultants, mediators, or translators, couriers, or other necessary entities; courts, regulators, and other legal entities necessary to defend or pursue claims; and companies providing services for financing checks, and regulatory bodies with whom such personal data is shared. 

The Rights of California Residents Under the California Consumer Privacy Act (“CCPA”)

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights. 

Right to Request Disclosure About the Data Collected About You

You have the right to request that AALRR disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we have received and verified your request, we will disclose to you:

However, AALRR will not at any time in response to a request disclose a consumer’s financial account number, an account password, or security questions and answers. 

AALRR is not required to retain any personal information collected for a single, one-time transaction, if the information is not regularly retained by AALRR, or re-identify any anonymous or de-identified information, in order to disclose that information to you. 

Deletion Request Rights

You have the right to request that AALRR delete any of your personal information that we collected from you and retained, subject to certain exceptions.  Once we have received and verified your request, we will delete your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access and Deletion Rights

You will need to submit a verifiable consumer request so that AALRR is able to corroborate your identity and provide your information to you.

To exercise you rights, please submit a verifiable request by:

Attn: Jon Setoguchi, General Counsel
12800 Center Court Drive, Suite 300
Cerritos, CA 90703

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information for data and to delete data.  You may only make a verifiable consumer request for data access twice within a 12-month period.

The verifiable consumer request must:

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.  Any request to delete submitted through an online request you will first be required to submit the request, and the second, separately confirm that you will want the information deleted. 


We will not discriminate against you for exercising any of your CCPA rights after you have exercised those rights. Unless permitted by the CCPA, in response to exercising your rights, we will not:

Our Website May Have Third Party Links

Our website may have links to third party content. We do not control that content or the third party’s privacy practices. We encourage you to read their privacy policies to understand how they use your information.

Changes to Our Privacy Policy

AALRR reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this Privacy Policy, we will post the updated policy on the Website and update the effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

Last Modified: December 24, 2019

Contact Information

If you have any questions or comments about this notice, the ways in which AALRR collects and uses your information, or about this policy, please contact us at:

AALRR Cookie Policy

Our websites use cookies. Cookies are small text files that are stored on your computer (or internet-enabled device) by websites you visit. They are widely used in order to make websites work and to improve their efficiency, as well as to provide website usage information to the website owner.

Some cookies are functional and enable additional functionality when a user accesses the website (e.g. allows users to save user preferences or language suggestions). Other cookies are non-functional and allow the website and third parties to tailor messages and advertising relevant to a user’s interests.  When we refer to cookies, this includes other similar technologies such as pixel tags, or web beacons.

This policy describes how and why we use those tools. This policy also describes your choices.

Why We Use Tracking Tools

We use cookies and tracking tools for the following reasons:

What Types of Cookies Do We Use?
We use the following types of cookies:

What Information Is Processed
Our cookies and other tracking technologies will collect anonymized identification numbers to enable our website to recognize you as a repeat visitor and apply your settings, preferences you set on our website, actions you take on our website and your browsing history on our website.  Your data will be used in accordance with our Privacy Policy. 

The information we obtain from our use of cookies may contain your personal data but only where you voluntarily provide it (e.g. by entering your email address into a subscriber box) or where you request services from us.  We will process your personal data for required cookies based on our legitimate interests.  For functional cookies, we will process your personal data based on your consent.   To opt-out of cookies please click here

You have choices about our tracking tools that are not required for our website to function. To opt out of behavioral advertising, click here. The choices you select are browser and device specific.  Some browsers can also be set to reject cookies.

Our Do Not Track Policy
Some browsers have a “do not track” feature. It lets you tell websites you visit that you do not want them to track your online activity. These features are not yet uniform across browsers. Our sites are thus not currently set up to respond to these signals.

We use the following tracking tools

By continuing to browse on our website you consent to us deploying cookies as described in this policy. If you do not wish to accept cookies from our website, or would like to stop cookies being stored on your device in the future, you can change the settings or use the links provided above to decline and/or delete cookies. See the "Help" section your browser menu for guidance on how to do this. Note that changing cookie settings may affect certain features within this website.

If you have any questions about our use of cookies or other technologies or this policy, you may email us at: 

You may also contact us via physical mail at:

James H. Palmer, General Counsel
Atkinson, Andelson, Loya, Ruud & Romo
12800 Center Court Drive, Suite 300
Cerritos, CA 90703

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Analytical cookies help us improve our website by collecting and reporting information on its usage. We access and process information from these cookies at an aggregate level.